Fuku Nutrition, a sports supplement brand, was inspired by the Japanese concept of ‘Kintsugi’, the art of mending broken things, resonating with individuals overcoming physical or mental challenges on their fitness journey. After extensive competitor research, product testing, and placement analysis, we solidified the brand’s identity in preparation for packaging and website design. Despite making significant progress, the project was paused due to funding constraints. Stay tuned for the next chapter!